Pertamina Runs One-Day MyPertamina Double-Points Promotion Alongside Retail Site Visits
Pertamina offered double loyalty points to MyPertamina app users for a single day, September 4, 2026, with no minimum transaction requirement, according to detikSumbagsel. The state fuel retailer paired the app promotion with executive visits to service points across the Sumbagsel region on the same day.
The reward applied across most of the retailer's non-subsidised product range: Pertamax Series and Dex Series fuels, Bright Gas cylinders, purchases at Bright Store or Bright Cafe outlets, and charging at Pertamina public electric vehicle charging stations (SPKLU), detikSumbagsel reported. Bundling fuel, LPG, convenience retail and EV charging into one points mechanic routes each of those transaction types through the same app ledger.
The field component, branded Sapa Pelanggan, was run in Lampung by Eko Ricky Susanto, retail marketing director of Pertamina's Subholding Downstream, according to the outlet. His visits covered four locations: the CoCo Soehat 21.351.03 service station, the BG Cahaya Gas outlet, the Antasari 24.351.126 service station, and the Bright Gas Mie Lampung III outlet.
Susanto described Sapa Pelanggan as a regular Pertamina Patra Niaga agenda intended to show appreciation to customers and collect their input as feedback for improving the company's business and products. Rusminto Wahyudi, area manager for communication, relation and CSR at Pertamina Patra Niaga Regional Sumbagsel, also spoke on appreciation toward customers.
Customers can reach the Pertamina Contact Center on 135 for information or to submit questions and suggestions, detikSumbagsel reported.
A related item carried by the same outlet noted that 161 service stations in Sumbagsel were sanctioned for breaching standard operating procedures. That figure sits against the customer-facing programme described above and indicates the scale of compliance enforcement across the same regional network the app promotion targets.
The report was filed from Lampung by Rio Roma Dhoni for detikSumbagsel and published on September 5, 2026, at 15:25 WIB.
For operators of large downstream networks elsewhere, the mechanic is familiar: a short, unconditional reward window concentrates transactions into a digital channel that would otherwise settle in cash at the pump. Removing the minimum-spend threshold widens participation to small purchases, including LPG cylinders and charging sessions, which are the transaction classes least likely to be captured by an app under normal conditions.