Ferrari Luce EV Draws Six-Figure Yuan Deposits From Chinese Buyers
Chinese dealers told Lanjinger that buyers can still order the Ferrari Luce EV by putting down a deposit of 400,000 to 500,000 yuan to claim a place in the first production batch, with quotes ranging from 400,000 yuan at some dealerships to 500,000 yuan at others.
Early orders move buyers up the queue, several dealers said, and the first batch of customers should get their cars starting in the third quarter of next year.
Ferrari showed the Luce in May, calling it the first regular production sedan in the company's history and the brand's first car penned by ex-Apple designer Jony Ive, according to Electrek.
Ferrari's stock fell more than 6% in a single day after negative feedback on the Luce, according to Electrek. The company then removed chief marketing and commercial officer Enrico Galliera and installed former BMW Italy boss Massimiliano Di Silvestre.
CEO Benedetto Vigna said the Luce is "clocking up orders" despite the negative reception.
Source: electrek.co (opens in a new tab)1 sourcePermalink